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Winners & Losers: Amazon Eats Everything

Amazon takes on autos, Europe lacks innovation, textbook prices soar, and Walmart's cost-cutting equals crime.


Scott Galloway, Founder and Chairman, L2; Clinical Professor of Marketing, NYU Stern, presents the week's biggest winners and losers in digital:

Winner: Amazon. The e-commerce giant has launched an auto review portal, threatening independent review sites.

Could dealerships be next?

Loser: Europe, which is becoming irrelevant when it comes to innovation. Only six of the world's most valuable companies are based in Europe, and venture capital funding has declined.

Loser: College students. With textbook prices soaring, two-thirds of students have decided against buying textbooks despite acknowledging that this might hurt their grades.

Loser: Walmart. The retailer's aggressive cost-cutting may have been good for sales, but it also encourages crime.

Related Article: What Does Amazon’s E-Commerce Domination Mean for Logistics Service Providers?

Download the Paper:  E-Commerce Agility

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L2 is a subscription-based business intelligence service that benchmarks the digital competence of brands. L2 is a benchmarking and education firm, helping member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital L2 Digital IQ Index® is the global benchmark for digital performance of consumer brands. By analyzing more than 850 data points across dimensions including – Site & E-Commerce, Digital Marketing, Social Media, and Mobile & Tablets – we quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance.



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