An Inside Look at Dropshipping

A Competitive Differentiator in Retail

Improving customer service and increasing sales – the two top priorities for omnichannel leaders – sound simple but are made difficult by complex networks, processes and technology. Among the innovative ways retail and distribution executives can achieve both goals is by strategically implementing a dropshipping strategy. Providing multiple fulfillment options increases convenience for shoppers while remaining affordable. When implemented the right way, this is a win-win scenario for retailers and distributors. Dropshipping increases item assortment, and in turn sales, without requiring additional capital investments in inventory.

Dropshipping Defined

Dropshipping occurs when retailers or distributors directly utilize supplier and third-party inventory to fulfill customer orders. This allows companies to increase their online item assortment to improve eCommerce sales for retailers, distributors and their trading partners. Products ordered are directly shipped to the customer from a supplier’s location; the retailer or distributor never receives or handles the product.

Download the whitepaper to see the benefits of dropshipping and how Korber Supply Chain can help you in your dropshipping strategy or ways to improve omnichannel operations.