L2 News & Resources
Scott Galloway: Tech Giants Above the Law
August 4, 2017
For economies to thrive, companies need to hand over a quarter of their profits, but the Four Horsemen - Apple, Amazon, Google, and Facebook - pay far less than the average US corporate tax rate.
This Technology Will Kill Brands
June 1, 2017
Scott Galloway, Founder and Chairman, L2; Clinical Professor of Marketing, NYU Stern, presents the week's biggest winners and losers in digital technology.
Was ModCloth a Good Deal for Walmart?
March 28, 2017
Under Walmart’s umbrella, ModCloth will have more working capital, be able to open more stores faster, and take advantage of back-end efficiencies, but can the combined companies win in the enormous category of retail fashion online?
Death of Pureplay Retail
March 28, 2017
This report analyzes disruptive retail models that have emerged over the past decade, in an attempt to identify winning business strategies and their underlying consumer behaviors.
Forward Looking Predictions for 2017
January 4, 2017
Scott Galloway, founder and chairman of L2 and clinical professor of marketing at NYU Stern, and Maureen Mullen, chief strategy officer and co-founder at L2, share their predictions into how Amazon will become the most valuable company in the world and will prompt retailers to rethink the checkout experience, as well as 2017 insights into Google, Facebook, Walmart, Unilver, Apple, and more.
The Web vs. The Force
January 8, 2016
Looking back at the winners and losers of the holiday shopping season, the biggest winner was Amazon.
How Digital is Changing Black Friday
November 27, 2015
More than half of U.S. consumers say they rely less on Black Friday than they used to, and Black Friday weekend sales tumbled 11% last year as the number of shoppers fell by more than 5%.
E-Commerce Agility
November 11, 2015
Rising competition, changing business needs, and tightening budgets are driving companies to seek more flexible alternatives to traditional e-commerce platform providers.
Macy’s Struggles in Ecommerce Omni-Channel Era
November 11, 2015
With the age of online e-commerce, a drop in international tourism, and declining traffic in many malls, Macy's cut its full-year forecast raising wide concerns about the retail sector's financial health.
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