White Horse Logistics Chooses Made4net’s Synapse 3PLExpert WMS to Streamline Operations

3PL provider aims to reduce labor costs, streamline processes, and build more efficient workflows with new warehouse management system.


Made4net, announces a new strategic partnership with White Horse Logistics, a prominent third-party logistics (3PL) provider. White Horse Logistics, renowned for its proficiency in 3PL logistics and fulfillment for major retailers across many different channels, complemented by its transportation division, has selected Made4net’s Synapse 3PLExpert Warehouse Management System to optimize its warehouse operations and enhance supply chain efficiency.

Cloud-based Warehouse Management System (WMS) and Supply Chain Execution Software

White Horse Logistics offers warehousing, distribution, fulfillment and value-added services from four locations that offer 1.2 million square feet of storage. The company’s commitment to excellence and its specialization in catering to big box retailers positions it as a pivotal player in the competitive 3PL market.

The decision to implement Made4net’s Synapse 3PLExpert was driven by White Horse Logistics’ pursuit of operational excellence. The integration of a cutting-edge WMS was imperative, particularly in addressing challenges related to seamless integrations, small parcel shipping, labor optimization, replenishment strategies, accurate warehouse task assignments, and label generation.

Michael Blanco, Vice President of Operations for White Horse Logistics:

“As we continue to evolve at White Horse Logistics as a prominent 3PL provider, we recognize that finding a strategic partner for our WMS is essential for our company evolution. We are excited to embark on this journey with Made4net. As a seasoned 3PL provider, we recognize the significance of aligning ourselves with proven and advanced technology. The importance of partnering with an established solution provider in the 3PL industry was high on our selection criteria list. Made4net’s track record with other 3PLs gave us the confidence in our choice.”

The implementation process has already commenced, with the expected go-live date projected to be by the end of the year. White Horse Logistics anticipates substantial benefits from this partnership, including a reduction in labor costs, streamlined processes, optimal task assignments, efficient replenishment workflows, enhanced pick front operations, and simplified label generation.

Amit Levy, EVP of Sales and Strategy at Made4net:

“Made4net’s Synapse 3PLExpert Warehouse Management System is recognized for its 3PL expertise, robust billing capabilities, adaptability, and ability to provide real-time visibility into warehouse operations. We are thrilled to partner with White Horse Logistics and support their quest for operational excellence. Synapse 3PLExpert delivers everything they need to optimize their supply chain processes, drive cost savings, and enhance customer satisfaction.”


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Image: Gettyimages - PixelsEffect
Source: PixelsEffect
Image: Gettyimages - PixelsEffect

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