The Customer-Centric Supply Chain
On this episode, Steven A. Melnyk discusses why the customer, rather than cost, is the future of supply chain. SCMR’s Editorial Director Bob Trebilcock hosts.
View or Stream Podcast
The Customer-Centric Supply Chain Recording Date
May 26, 2021 Duration
00:40:42 hrs/min/sec
- Talking Supply Chain: Understanding the FTC’s ban on noncompetes
- Baltimore Bridge Collapse: Impact on Freight Navigating
- Frictionless Videocast: The Importance of Water at the U.S./Mexico Border with Commissioner Maria-Elena Giner, International Boundary and Water Commission
- Talking Supply Chain: Procurement and the AI revolution
- More podcast episodes
Most of today’s supply chain managers were trained to do two things: Fight fires and cut costs. But when your whole focus is on cost cutting and efficiency, it’s easy to lose sight of the reasons supply chains exist in the first place: To enable a business strategy and serve the customer.
As research conducted by Michigan State professor Steven A. Melnyk and his colleagues reveals: It’s time to tear down the wall between the customer and the supply chain and align supply chain capabilities with customers’ expectations.
In this episode of Talking Supply Chain, Melnyk explains why supply chain managers need to put the customer at the center of their fulfillment strategies as well as the capabilities need to make the switch from a cost-focused supply chain to a customer-centric supply chain.
Be sure to listen wherever you get your podcasts.
Read the article on this topic co-authored by Steven A. Melnyk on SCMR.com.
This is our third episode in our supply chain of the future series. You can listen to the first two episode by clicking on the links below:
Article Topics
Michigan State University Broad College of Business News & Resources
Weak Dry Van Truckload Pricing Conditions to Persist into New Year An Early Delivery for Christmas: A Healthy Supply Chain Become a Supply Chain Top Gun Are There Counterfeits in Your Global Supply Chain? Talking Supply Chain Podcast: Delivering the Customer Experience It’s Time to Get Real About Cybersecurity The Customer-Centric Supply Chain More Michigan State University Broad College of BusinessLatest in Supply Chain
A Look at Baltimore’s Key Bridge Collapse—One Month Later European Parliament Passes New Law Requiring Supply Chain Accountability Baltimore Continues Bridge Recovery With Opening of New Channel How Shippers Can Prep for Hurricane Season Apple Accused of Multiple Human Rights Violations South Korea Finally Overtakes China in Goods Exported to U.S. UPS Struggles in First Quarter With Steep Earnings Decline More Supply ChainAbout the Author
