Talking Supply Chain Podcast: Delivering the Customer Experience
On this episode, Steven A. Melnyk discusses why delivering a customer experience is key to supply chain success going forward.
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Talking Supply Chain Podcast: Delivering the Customer Experience Recording Date
August 2, 2021 Duration
00:38:11 hrs/min/sec
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A supply chain manager in the alcoholic beverage space recently described how his supply chain was evolving from a high-volume, low-cost, one-size-fits-all approach to fulfillment and delivery into one in which new digital capabilities allowed it to customize the order fulfillment process for nearly every customer. His point: The supply chain is evolving from one focused solely on cost, to one focused on delivering a customer experience.
On this episode of Talking Supply Chain, Michigan State professor Steven A. Melnyk explains why supply chain managers of the future will need to deliver a customer experience, along with the goods. Are you experienced?
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Article Topics
Michigan State University Broad College of Business News & Resources
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In keeping with the vision of the Michigan State University Broad College of Business to be widely acknowledged by industry and academia as the leader in dissemination of procurement, manufacturing and logistics knowledge, the Supply Chain Management program integrates topics from manufacturing operations, purchasing, transportation, and physical distribution into a unified course of study.
