Social Media

Since February 16, 2015, 31,000 conversations worldwide have been generated around Heineken, with major spikes occurring during the Champions League evenings and peaks of around 3,000 posts during the games.

The international internet revolution began exactly 30 years ago on 15th March, 1985 and today we have millions of dot coms - our world wouldn't be the same without these dot coms, actually we cant imagine a world without them.

Most of America's telecommunications infrastructure relies on outdated technology, and it runs over the same copper cables invented by Alexander Graham Bell over 100 years ago.

Marketing is evolving; it’s time to take your strategy to the next level, by harnessing the power of the single largest source of unsolicited consumer conversation: social media.

Macrolynk Joins Austin Technology Incubator; Company Powers Tier 1 and Tier 2s in the Automotive Industry with SCM Tools to Save Time, Money.

The trouble is that historically companies have been reluctant to share information about their suppliers with their customers or the general public.

Since there is too much information floating around, many people rely on "influencers" who exhibit expertise, enthusiasm or credibility - the following article shows how the influencers in supply chain management can be identified.

When the word "collaboration" is substituted for "social," we can see that B2B organizations made use of these technologies long before the word "social" came into vogue. Most supply chain planning (SCP) systems today are not social. Rather, they are oriented around the job of an individual planner, who works with a user interface that strongly resembles an Excel spreadsheet.