L2 is a subscription-based business intelligence service that benchmarks the digital competence of brands.
L2 is a benchmarking and education firm, helping member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital
L2 Digital IQ Index® is the global benchmark for digital performance of consumer brands. By analyzing more than 850 data points across dimensions including – Site & E-Commerce, Digital Marketing, Social Media, and Mobile & Tablets – we quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance.
Death of Pureplay Retail
This report analyzes disruptive retail models that have emerged over the past decade, in an attempt to identify winning business strategies and…
Rising competition, changing business needs, and tightening budgets are driving companies to seek more flexible alternatives to traditional e-commerce…
L2 in the News
Scott Galloway: Tech Giants Above the Law
For economies to thrive, companies need to hand over a quarter of their profits, but the Four Horsemen - Apple, Amazon, Google, and Facebook - pay far less than the average US corporate tax rate.
This Technology Will Kill Brands
Scott Galloway, Founder and Chairman, L2; Clinical Professor of Marketing, NYU Stern, presents the week's biggest winners and losers in digital…
Scott Galloway: How Amazon is Dismantling Retail
Scott Galloway speaks at L2’s Amazon Clinic about how Amazon is disrupting retail.
Was ModCloth a Good Deal for Walmart?
Under Walmart’s umbrella, ModCloth will have more working capital, be able to open more stores faster, and take advantage of back-end efficiencies,…
Forward Looking Predictions for 2017
Scott Galloway, founder and chairman of L2 and clinical professor of marketing at NYU Stern, and Maureen Mullen, chief strategy officer and co-founder…
Winners (Netflix) & Losers (NFL): The Next $300 Billion Company
Scott Galloway, Founder and Chairman, L2; Clinical Professor of Marketing, NYU Stern, presents the week's biggest winners and losers in digital.