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Company: L2

L2 is a subscription-based business intelligence service that benchmarks the digital competence of brands.

L2 is a benchmarking and education firm, helping member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital

L2 Digital IQ Index® is the global benchmark for digital performance of consumer brands. By analyzing more than 850 data points across dimensions including – Site & E-Commerce, Digital Marketing, Social Media, and Mobile & Tablets – we quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance.


L2 Resources

Papers
This report analyzes disruptive retail models that have emerged over the past decade, in an attempt to identify winning business strategies and their underlying consumer behaviors.




L2 in the News

Videos
For economies to thrive, companies need to hand over a quarter of their profits, but the Four Horsemen - Apple, Amazon, Google, and Facebook - pay far less than the average US corporate tax rate. (August 04, 2017)

Videos
Scott Galloway, Founder and Chairman, L2; Clinical Professor of Marketing, NYU Stern, presents the week's biggest winners and losers in digital technology. (June 01, 2017)

Videos
Scott Galloway speaks at L2’s Amazon Clinic about how Amazon is disrupting retail. (April 17, 2017)

Research
Under Walmart’s umbrella, ModCloth will have more working capital, be able to open more stores faster, and take advantage of back-end efficiencies, but can the combined companies win in the enormous category of retail fashion online? (March 28, 2017)

Videos
Scott Galloway, founder and chairman of L2 and clinical professor of marketing at NYU Stern, and Maureen Mullen, chief strategy officer and co-founder at L2, share their predictions into how Amazon will become the most valuable company in the world and will prompt retailers to rethink the checkout experience, as well as 2017 insights into Google, Facebook, Walmart, Unilver, Apple, and more. (January 04, 2017)

Videos
Scott Galloway, Founder and Chairman, L2; Clinical Professor of Marketing, NYU Stern, presents the week's biggest winners and losers in digital. (October 21, 2016)

Research
Amazon takes on autos, Europe lacks innovation, textbook prices soar, and Walmart's cost-cutting equals crime. (September 22, 2016)

Trends
While most car manufacturers have released apps connecting vehicles and smartphones, L2’s Digital IQ Index: Auto finds that they’re often short on basic functionalities. (February 29, 2016)



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