L2 Company Profile
L2 is a subscription-based business intelligence service that benchmarks the digital competence of brands.
L2 is a benchmarking and education firm, helping member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital
L2 Digital IQ Index® is the global benchmark for digital performance of consumer brands. By analyzing more than 850 data points across dimensions including – Site & E-Commerce, Digital Marketing, Social Media, and Mobile & Tablets – we quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance.
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This report analyzes disruptive retail models that have emerged over the past decade, in an attempt to identify winning business...
Rising competition, changing business needs, and tightening budgets are driving companies to seek more flexible alternatives to traditional e-commerce platform...
L2 News & Resources
Professor Scott Galloway on Amazon HQ2 and Why It’s Time to Break Up Big Tech
January 25, 2018
Amazon announced the HQ2 finalists, but not really, every ounce of energy wasted on this bid is abuse by the Seattle firm, hoping you’ll produce an irrational term sheet the city Amazon has already selected will be asked to match.
Scott Galloway: Tech Giants Above the Law
August 4, 2017
For economies to thrive, companies need to hand over a quarter of their profits, but the Four Horsemen - Apple, Amazon, Google, and Facebook - pay far less than the average US corporate tax rate.
This Technology Will Kill Brands
June 1, 2017
Scott Galloway, Founder and Chairman, L2; Clinical Professor of Marketing, NYU Stern, presents the week's biggest winners and losers in digital technology.
Scott Galloway: How Amazon is Dismantling Retail
April 17, 2017
Scott Galloway speaks at L2’s Amazon Clinic about how Amazon is disrupting retail.
Was ModCloth a Good Deal for Walmart?
March 28, 2017
Under Walmart’s umbrella, ModCloth will have more working capital, be able to open more stores faster, and take advantage of back-end efficiencies, but can the combined companies win in the enormous category of retail fashion online?
Death of Pureplay Retail
March 28, 2017
This report analyzes disruptive retail models that have emerged over the past decade, in an attempt to identify winning business strategies and their underlying consumer behaviors.
Forward Looking Predictions for 2017
January 4, 2017
Scott Galloway, founder and chairman of L2 and clinical professor of marketing at NYU Stern, and Maureen Mullen, chief strategy officer and co-founder at L2, share their predictions into how Amazon will become the most valuable company in the world and will prompt retailers to rethink the checkout experience, as well as 2017 insights into Google, Facebook, Walmart, Unilver, Apple, and more.
Winners (Netflix) & Losers (NFL): The Next $300 Billion Company
October 21, 2016
Scott Galloway, Founder and Chairman, L2; Clinical Professor of Marketing, NYU Stern, presents the week's biggest winners and losers in digital.
Winners & Losers: Amazon Eats Everything
September 22, 2016
Amazon takes on autos, Europe lacks innovation, textbook prices soar, and Walmart's cost-cutting equals crime.
Jamyn Edis, Dash CEO: Why Auto Companies Can’t Make Connected Car Software
February 29, 2016
While most car manufacturers have released apps connecting vehicles and smartphones, L2’s Digital IQ Index: Auto finds that they’re often short on basic functionalities.
The Web vs. The Force
January 8, 2016
Looking back at the winners and losers of the holiday shopping season, the biggest winner was Amazon.
How Digital is Changing Black Friday
November 27, 2015
More than half of U.S. consumers say they rely less on Black Friday than they used to, and Black Friday weekend sales tumbled 11% last year as the number of shoppers fell by more than 5%.
E-Commerce Agility
November 11, 2015
Rising competition, changing business needs, and tightening budgets are driving companies to seek more flexible alternatives to traditional e-commerce platform providers.
Macy’s Struggles in Ecommerce Omni-Channel Era
November 11, 2015
With the age of online e-commerce, a drop in international tourism, and declining traffic in many malls, Macy's cut its full-year forecast raising wide concerns about the retail sector's financial health.