L2 Company Profile

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740 Broadway, 5th Floor
New York, New York, 10003
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L2 is a subscription-based business intelligence service that benchmarks the digital competence of brands.

L2 is a benchmarking and education firm, helping member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital

L2 Digital IQ Index® is the global benchmark for digital performance of consumer brands. By analyzing more than 850 data points across dimensions including – Site & E-Commerce, Digital Marketing, Social Media, and Mobile & Tablets – we quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance.


Death of Pureplay Retail
This report analyzes disruptive retail models that have emerged over the past decade, in an attempt to identify winning business strategies and…


E-Commerce Agility
Rising competition, changing business needs, and tightening budgets are driving companies to seek more flexible alternatives to traditional e-commerce…

L2 in the News

Professor Scott Galloway on Amazon HQ2 and Why It’s Time to Break Up Big Tech
Amazon announced the HQ2 finalists, but not really, every ounce of energy wasted on this bid is abuse by the Seattle firm, hoping you’ll produce an irrational term sheet the city Amazon has already selected will be asked to match.
Scott Galloway: Tech Giants Above the Law
For economies to thrive, companies need to hand over a quarter of their profits, but the Four Horsemen - Apple, Amazon, Google, and Facebook - pay far less than the average US corporate…
This Technology Will Kill Brands
Scott Galloway, Founder and Chairman, L2; Clinical Professor of Marketing, NYU Stern, presents the week's biggest winners and losers in digital…
Scott Galloway: How Amazon is Dismantling Retail
Scott Galloway speaks at L2’s Amazon Clinic about how Amazon is disrupting retail.
Was ModCloth a Good Deal for Walmart?
Under Walmart’s umbrella, ModCloth will have more working capital, be able to open more stores faster, and take advantage of back-end efficiencies,…
Forward Looking Predictions for 2017
Scott Galloway, founder and chairman of L2 and clinical professor of marketing at NYU Stern, and Maureen Mullen, chief strategy officer and co-founder…

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Explore our featured insights | McKinsey & Company
McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy.
Global Positioning System - Wikipedia
The Global Positioning System (GPS), originally Navstar GPS, is a satellite-based radionavigation system owned by the United States government and operated by the United States Air Force. It is a global navigation satellite system that provides geolocation and time information to a GPS receiver anywhere on or near the Earth where there is an unobstructed line of sight to four or more GPS ...
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ALFRED ESKANDAR Chief Executive Officer, Portware. Alfred Eskandar is a proven business leader and technology entrepreneur who has dedicated almost 20 years to introducing new levels of innovation and customer value to the global capital markets community.
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Global Accounts Receivable Management ... - Emagia Corporation
Emagia Corporation is a leading provider of Enterprise Order-to-Cash Automation Platform with Gia, Digital finance assistant that brings together the power of artificial intelligence, analytics and automation to the finance operations. Emagia Receivables Management Suite includes Credit Management, Collections Management, Deductions Management and Customer Financials Portal. cognitive robotic ...
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Your Dream Job Can be Anything You Want it to be! Back in elementary school, you must have been asked to go up front in class and tell your classmates what your dream job was.
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