Company Profile

L2 Company Profile

Company Information
740 Broadway, 5th Floor
New York, New York, 10003
www.l2inc.com
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L2 is a subscription-based business intelligence service that benchmarks the digital competence of brands.

L2 is a benchmarking and education firm, helping member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital

L2 Digital IQ Index® is the global benchmark for digital performance of consumer brands. By analyzing more than 850 data points across dimensions including – Site & E-Commerce, Digital Marketing, Social Media, and Mobile & Tablets – we quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance.


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Death of Pureplay Retail
This report analyzes disruptive retail models that have emerged over the past decade, in an attempt to identify winning business strategies and…

 

E-Commerce Agility
Rising competition, changing business needs, and tightening budgets are driving companies to seek more flexible alternatives to traditional e-commerce…




L2 in the News

Scott Galloway: Tech Giants Above the Law
For economies to thrive, companies need to hand over a quarter of their profits, but the Four Horsemen - Apple, Amazon, Google, and Facebook - pay far less than the average US corporate tax rate.
This Technology Will Kill Brands
Scott Galloway, Founder and Chairman, L2; Clinical Professor of Marketing, NYU Stern, presents the week's biggest winners and losers in digital…
Scott Galloway: How Amazon is Dismantling Retail
Scott Galloway speaks at L2’s Amazon Clinic about how Amazon is disrupting retail.
Was ModCloth a Good Deal for Walmart?
Under Walmart’s umbrella, ModCloth will have more working capital, be able to open more stores faster, and take advantage of back-end efficiencies,…
Forward Looking Predictions for 2017
Scott Galloway, founder and chairman of L2 and clinical professor of marketing at NYU Stern, and Maureen Mullen, chief strategy officer and co-founder…
Winners (Netflix) & Losers (NFL): The Next $300 Billion Company
Scott Galloway, Founder and Chairman, L2; Clinical Professor of Marketing, NYU Stern, presents the week's biggest winners and losers in digital.


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