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Company: Acquity Group

Acquity Group is a leading Brand eCommerce® and digital marketing company, now part of Accenture Interactive, a group within Accenture Digital that helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Acquity Group leverages the Internet, mobile devices and social media to enhance its clients’ brands and eCommerce performance. It is the digital agency of record for a number of well-known global brands in multiple industries. Acquity Group has served more than 600 companies and their global brands through 12 offices in North America.


Acquity Group Resources

Papers
Based on a survey of more than 2,000 U.S. consumers, the 2015 Next Generation of Commerce Study from Acquity Group, part of Accenture Interactive, examines expectations for brand engagement in a changing commerce landscape, including preferences for branded content, the purchasing process and delivery.




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Trends
The next generation of commerce will be more than the sum of its parts, and marketers need to keep a holistic strategy in mind that takes into account the full consumer experience and how consumers want to see branded content, engage with and even purchase and receive products from brands. (June 23, 2015)

Trends
The millennial generation is much less loyal to legacy brands than generations past, and data shows consumers are hungrier for better, faster and more transparent shipping and delivery services, and they don’t much care who provides it. (June 23, 2015)



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