Acquity Group Resources
Based on a survey of more than 2,000 U.S. consumers, the 2015 Next Generation of Commerce Study from Acquity Group, part of Accenture Interactive, examines expectations for brand engagement in a changing commerce landscape, including preferences for branded content, the purchasing process and delivery.
Acquity Group in the News
The next generation of commerce will be more than the sum of its parts, and marketers need to keep a holistic strategy in mind that takes into account the full consumer experience and how consumers want to see branded content, engage with and even purchase and receive products from brands.
(June 23, 2015)
The millennial generation is much less loyal to legacy brands than generations past, and data shows consumers are hungrier for better, faster and more transparent shipping and delivery services, and they don’t much care who provides it.
(June 23, 2015)
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