How Does Technology Optimize Networks While Also Positively Effecting Service and Price?

Have you heard the expression, “Internet of Things?” The IOT refers to the billions of physical devices around the world that are now connected to the internet, collecting and sharing data.

Your smartphone, wearable health tracker, smart watch, voice command system and even your car if it is connected are all a part of IOT. 62% of U.S. adults own at least one connected device, with nearly half of American adults owning at least one of the most popular, a Smart TV.

How real is your real-time tracking and tracing? As consumers continue to gain greater visibility into their B to C shipments, it is a natural progression for LTL shippers to expect the same level of transparency with their B2B freight. “Managing a consignee’s expectations about when a delivery will occur is a baseline requirement for B to C shipments,” Geoff Muessig, PITT OHIO EVP/Chief Marketing Officer said.

The motivation for a more precise tracking system stems from the “Amazon effect creeping into the LTL industry,” Muessig continued. “With e-commerce changing expectations within LTL.”

It is only natural that Americans want the same level of efficiency at their job that they have become accustomed to in their home and personal life. A digitized supply chain is one of those areas where both shippers and carriers can make an investment to reap future rewards.