As globally expanding supply chains put operational and cost pressures on companies, so do expanding omni-channel markets that are forcing manufacturers and distributors to not only change how they sell to customers, but to even redefine who their customers are.
Customers are exerting further pressure with demands for customization and personalization of products. And with global expansion, comes the challenge of maintaining visibility into inventory, shipping, and tracking—often across borders, continents, and oceans. Naturally, this all makes for much more complex warehouse operations.
As a result, many manufacturers and distributors are finding it difficult to remain competitive, keep costs down, and maintain profitability. Ineffective order management, excessive labor costs, and inefficient asset use just exacerbate the problem.