6 Reasons CPG Companies Turn To Demand Signal Management Solutions

For several years, leading CPG(consumer packaged good) companies have been managing their incoming demand data streams through platforms known as Demand Signal Repositories (DSRs).

Before implementing a DSR, analysts required 18-20 hours weekly to cleanse, organize and aggregate the growing volume of demand data from retailers, syndicated data providers and internal sources.

That equated to 50% of an analyst’s time essentially spent on non-analysis activity instead of higher value tasks. DSRs streamlined this data collection and organization, speeding insight.

While the core DSR functionality has always been a key value driver, these platforms have now been extended to provide insights on top of the organized data. They have evolved into demand signal management solutions that are driving critical business decisions within consumer goods enterprises across sales, supply chain, marketing, finance, and operations.