The Rebound Podcast: Just what is digital transformation?

On this episode of The Rebound, Brent Ruth, the AI leader at a large Midwestern manufacturing firm, takes the mystery out of digital transformation, including how to identify where to get value from that first project. ASCM (www.ascm.org) CEO Abe Eshkenazi and SCMR (www.scmr.com) Editorial Director Bob Trebilcock are hosts.

There’s no question but that there’s a lot of buzz around digital transformation. No self-respecting supply chain leader would be without a digital transformation strategy. At the same time, the term means different things to different organizations, and no two digital transformations are alike. Where you start in your organization will differ from where a competing firm begins its journey.

On this episode of The Rebound, Brent Ruth discusses how his organization defines digital transformation, outlines some of the projects he is currently leading and advises listeners on where they can start on their own digital transformation journey.

Be sure to listen wherever you get your podcasts.