The power of digital twins technology is being drained as customers are left behind
While many companies are implementing or testing digital twin technology, a recent Gartner survey of chief supply chain officers found that barely a quarter of companies plan to do the same for their customers.
The survey of 380 supply chain leaders found that 60% are piloting or plan to implement a digital supply chain twin (DSCT), just 27% were planning to incorporate a digital twin of the customer (DToC) as part of their digital strategy.
The results are included in the report, “Supply Chain Executive Report: Drive Growth & Elevate Experiences with Digital Twin of the Customer.”
Gartner defines DToC as a “dynamic virtual mirror representation of a customer that simulates and learns to emulate and anticipate behavior.” It said that A DToC “can and should complement a broader DSCT.”
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