Sealed Air announces new corporate brand, SEE

Sealed Air Corporation has announced it has officially changed its corporate brand to SEE, a move which the company says showcases its evolution as a market-driven, customer-first, solutions company. SEE partners with customers to deliver packaging solutions integrating Automation, Digital and Sustainability, creating significant value for their businesses, the company added.

SEE’s growth and earnings performance has significantly increased over the last five years built on the SEE Operating Model and executed by the SEE Operating Engine and SEE Operational Excellence, the company added.

“We are relentlessly reinventing SEE from product driven to a world-class, market-led company powered by automation, digital and sustainable packaging solutions,” commented Ted Doheny, SEE's president and CEO. “SEE is making the future of packaging real and we expect this to enhance our valuation.”

SEE noted that it supplies packaging for more than 30 billion products globally each year. SEE explained that its new corporate brand represents the power of its brands and solutions that include equipment, services and materials. SEE is continuously redefining what packaging does and can do by integrating automation, digital and sustainability into solutions that exceed the needs of its customers, the company added. Specific strong points SEE noted include:

Automation: SEE enables customers to unlock productivity and savings by designing, manufacturing, sourcing and delivering automated packaging solutions with paybacks shorter than 3 years. The company is on a path to more than double its automation portfolio by 2027.

Digital: SEE’s digital printing and online value-added services empower brand owners to improve business performance and operational efficiency. The company expects over 80% of its sales to be transacted digitally by 2027. SEE’s solutions reach consumers through engaging and cost-effective digital designs and content.

Sustainability: SEE continuously brings customers new, innovative materials and applications that reduce waste, extend shelf-life, increase protection, enable circularity and reduce carbon impacts of products and packaging. Nearly 20% of its materials portfolio comes from recycled or renewable sources. SEE's Net Positive Circular Ecosystem makes sustainability affordable for customers by lowering their total cost through automation, digital and innovative packaging solutions.

SEE’s new logo is a visual representation of the next stage in reinventing the company. The three crescents that make up the circle represent automation, digital and packaging with the full circle representing SEE’s purposeful commitment to sustainability and circularity in everything we do.

“We are excited to become SEE,” said Doheny. “We are solving our customers’ critical packaging challenges to make our world better than we find it.”