The expansion will make Nike’s European operations more efficient, more responsive and more sustainable, enabling growth by serving consumers across Nike.com, Nike retail and wholesale partners in 38 countries, all from a single inventory location.
“Globally, we ship more than one billion units of footwear, apparel and equipment every year, which demands an agile, innovative and sustainable supply chain,” said Eric Sprunk, Chief Operating Officer, NIKE, Inc.
“The expansion of our European Logistics Campus demonstrates our commitment to bring the full range of Nike products to consumers more quickly, where and when they want it – whether it’s one pair of Flyknit shoes or a 10,000-item order for a retailer.”
This latest investment in a state-of-the-art centralized distribution network in the center of Europe, which employs more than 3,000 people, allows Nike to serve a vast network of retailers and consumers not just on the continent, but across the world.
“Our facilities in Belgium are a pinnacle example of how sustainable innovation is embedded into Nike’s growth strategy, which enables us to maximize our performance while minimizing our footprint,” said Bert Stevens, Vice President of Supply Chain Operations, Nike Europe.
“The success of this expansion is a result of excellent teamwork, with great cooperation from local and national governments, and support from many partners and the local community.”
Sustainable innovation influenced all aspects of the facility, from the drawing board through to final construction, emphasizing Nike’s vision for a low-carbon, closed-loop future as part of the company’s growth strategy.
Key features of this new facility include:
Beyond emphasizing Nike’s vision for a low-carbon, closed-loop future, the new campus expansion enables the company to more quickly serve its consumers with performance products when and where they want them across 38 countries.
This expansion marks the fifth period of growth for Nike’s European Logistics Campus, which stretches across four locations in Belgium: Laakdal, Meerhout, Herentals and Ham.
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