Bringg announces acquisition of Zenkraft

Chicago-based Bringg, a provider of data-led delivery and fulfillment cloud platform services, said today it has acquired London-based Zenkraft, a parcel and return delivery services provider and subsidiary of Salesforce.

A purchase price was not disclosed, but Bringg officials said that this deal will not result in changes in existing personnel at either company, with reporting lines to “stay the same in the immediate time post-merger.” What’s more, the company said that this deal marks the beginning of Bringg’s larger merger and acquisition engine, marking the “first in a slew of strategic growth contingencies.”

Bringg officials said that the objective of this acquisition is to accelerate Bringg’s penetration in the Salesforce ecosystem by extending Zenkraft’s parcel, return and post purchase use cases with an on-demand delivery network of hundreds of providers. And they added that the Zenkraft solution will accelerate Bringg’s go to market strategy thanks to pre-existing integrations into the Salesforce e-commerce cloud and order management system, noting that “Bringg will unlock seamless on-demand delivery options for Zenkraft customers, a growing necessity amid a global shift in delivery expectations.”

Bring CEO Guy Bloch said in a statement that this acquisition is a reflection of Bringg’s vision to connect retailers and consumers through delivery solutions that are accessible, usable and valuable regardless of existing tech stacks or resources.

“Zenkraft will allow us to vastly expand the footprint of that mission,” said Bloch. “It also provides us with a broad, quick and seamless gateway into the Salesforce ecosystem which further enables us to scale our portfolio to all retail players with maximum impact and minimum disruption.”

In an interview with LM, Bloch said that a major driver for Bringg to acquire Zenkraft goes back to Bringg’s vision to connect brands and people with delivery solutions that are accessible, usable, and valuable regardless of their existing tech stacks.   

“We do this by creating an open connected network of delivery providers and tech solutions, and Salesforce is a strong ecosystem provider for retailers,” he said. “In the last year, we have been working to build solutions natively on the Salesforce platform and this helps to accelerate our roadmap and go to market.” 

In terms of the main benefits of this acquisition for Bringg’s customers, Bloch explained that Zenkraft is the number one parcel shipping, post-purchase, and return solution built on the Salesforce platform, and this acquisition ultimately accelerates its vision to connect brands and people with delivery solutions that are accessible, usable, and valuable to everyone. 

“Our focus is always around the customer, and we believe by acquiring Zenkraft, we can better deliver value, scale out our solutions, and offer more services to stay ahead of market demands,” said Bloch. “Our partnership offers an all-in-one solution for parcel, on-demand, same-day delivery, and pick up to help diversify delivery offerings and better meet our customer's expectations. Zenkraft has parcel delivery technology, built on the Salesforce platform that complements Bringg both in technology and Go To Market.  Salesforce was part of our core strategy, so this acquisition accelerates our roadmap on both vectors.” 

While Bringg and Zenkraft did not have a previous working relationship prior to this acquisition, Bloch said that Bringg has known Zenkraft for quite a while and admired their top-notch solution and service that delivers so much value to their customers.

“Our visions and solutions are so complementary to each other that this made perfect sense,” he said.

Ben Gordon, Managing Partner of Cambridge Capital, an investor in niche supply chain leaders and also Managing Partner of BGSA Holdings, a leading mergers and acquisitions advisory firm focused on the transportation, logistics, and supply chain technology sector, said that this deal makes a lot of sense for Bringg.

“Zencraft gives Bringg the ability to give its customers a broader solution in last mile,” he said. “In addition, they are on the Salesforce platform. As a result, this acquisition will enable Bringg to expand its reach to thousands of new companies in the Salesforce ecosystem.”