3 Reasons Why You Need an Order Management System

The architecture of an enterprise order management platform, in addition to the capabilities it provides to internal teams, is integral to enabling an exceptional customer experience.


Order Management System

Personalized order orchestration services have organizations re-examining the fulfillment cycle, and it’s imperative to be agile in supporting both B2C and B2B customers and their expectations.

An order management solution can help you deliver that exceptional experience, improve internal performance, and streamline processes to be more efficient.

1. Streamlined for Synergy

The order management system is the heart of your operational platforms.

It sits in the middle and orchestrates processes from your various systems to guarantee intelligent fulfillment and improved customer experiences.

It integrates with your enterprise resource planning (ERP) system, your commerce platform, product information management (PIM) system, and more.

A true, enterprise-grade order management system will continually monitor your different systems and channels to create seamless communication and improved workflows.

An order management system is designed to reduce the margin for error and improve efficiency.

When orders are delayed or canceled, inventory quantities change, or orders are eligible to be drop-shipped from nearby fulfillment centers, the order management system knows immediately.

Humans can only see what is directly in front of them, while your order management system is connecting and communicating data in real-time between every system to ensure no mistakes are made.

It ties together data from carriers, suppliers, drop-ship locations, and more to ensure every player in your supply chain is interfacing effectively.

It possesses capabilities such as intelligent shipping, inventory management, and optimized fulfillment practices so you can get your orders to your customers cheaper and faster. As a result, an order management system can reduce costs overall.

2. Built for Flexible Growth

Typically, an enterprise order management system is built with a modular architecture, meaning the functionalities of the program are separated so that each module has the components necessary to carry out one piece of the overall function.

In addition, these modules are designed to interface and integrate smoothly with one another to create seamless operations.

Developed to be scalable, additional free-standing modules can be added to an existing flagship solution to provide additional capabilities.

Because an order management system is designed to act as an interface for users across the supply chain - from back-end manufacturing and shipping to in-store processing and customer capabilities - the interface used throughout the journey changes to fit the needs of the user, as do the capabilities attached.

That is why these microservices are born in the cloud, so they can be agile enough to integrate and operate independently.

Read: Why Supply Chain Leaders Are Migrating to The Cloud

3. Improves Customer Experience

The architecture of an enterprise order management platform, in addition to the capabilities it provides to internal teams, is integral to enabling an exceptional customer experience.

The demand for personalized order orchestration from customers isn’t diminishing, and organizations have found that an order management platform can vastly improve their order-to-fulfillment cycle.

First and foremost, you’ll have the ability to provide customers with continuous updates on their orders.

Download the White Paper: How Order Management Can Help You Deliver the “Perfect Order”

Transparency into the fulfillment process means customers know when their order is packaged, shipped, and delivered, as well as any delays or issues that may come up.

Should issues with an order arise, customer support software can be integrated with the order management system, allowing support agents to have a full view of the customer account, cart, and order history.

Say a customer is having trouble completing his order. An order management platform enables customer service agents to share their cart and go in to manually help them resolve their issues. If a customer has questions about an order and calls in, the system is even able to communicate the likely cause of the call to the support agent.

The system’s advanced fulfillment capabilities also benefit customers. Intelligent sourcing through the system means customer orders can be shipped from the closest fulfillment center, reducing shipping costs and time-to-delivery.

Additionally, the platform gives you the ability to drop-ship inventory you may not stock internally, but have the ability to distribute to your customers when needed.

These are just some of the capabilities an order management platform can provide. To stay ahead, it’s imperative to continue to upgrade and improve your systems, remain agile, and provide the experiences that will set you apart from the competition.

How to Win with the Perfect Order Management Strategy

Supply chain and order management initiatives no longer live in the dark corners of warehouses. They should be a priority around every executive table. 

Retailers and B2B companies alike are challenged to blend physical with digital across their customer lifecycles. With the right inventory optimization and order orchestration strategy, you can be a disruptor in your industry, grow revenue, and gain market share.

Our experts sat down to talk about how to use the right inventory optimization and order orchestration strategy to become a disruptor in your industry.

Watch our 30-minute on-demand webinar (above) where we discuss:

  • What omnichannel forces are driving the need for order management
  • Best practices for choosing the right solution 
  • How to develop strategies to “deliver the perfect order

Download the White Paper: How Order Management Can Help You Deliver the “Perfect Order”

Related Article: Resilient Supply Chains in a Politically Uncertain World

Resilient Supply Chains in a Politically Uncertain World

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How Order Management Can Help You Deliver the “Perfect Order” New!
Whether the products you sell are simple and straightforward, or require complex configuration and span multiple facilities and systems, intelligent fulfillment will help ensure a positive experience for both your customers and your internal teams. Download Now!


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