Social Media

When you do venture online, share or create content that inspires and connects your audience to you and your brand. This is true for corporate social media and extends to your employees and customers.

Social Media has been widely used in general business and marketing but the application in supply chain management context seems to be lagging behind. As a matter of fact, social media can be utilized to improve various aspects of supply chain and business results can be achieved rapidly.

Freightfriend.com is a FREE load and truck posting web site where freight companies and shippers select who can see their postings by inviting their transportation partners as "friends". Now you can post your shipments or equipment in one web site, providing real-time visibility only to your "friends". Now you can access real-time information on all of your "friends" loads and trucks from one web site, where you can easily search and match them to your needs.

Cloud-enabled transportation “control towers” are transforming logistics and supply chain performance. Our consulting team explains how shippers can realize benefits from true end-to-end supply chain integration that can be operated through an optimized transportation service network.

Companies that embrace social tools will have another dramatic advantage. As the supply chain talent gap worsens, the more socially-minded companies will be able to attract the best and most innovative minds of the next generation—a generation that has always approached learning and communication in the context of social networks.