Wyoming Liquor Division Streamlines Operations with Voice Picking Technology

A land of mountains, mesas, cowboys and rodeos, Wyoming is America’s tenth largest state by land area – stretching from Cheyenne in the southeastern corner to the magnificence of the Grand Tetons and Yellowstone in the northwest. There’s a lot to see and a lot to do, resulting in steady increases in both the overall population and visitors to the state’s attractions. Keeping wine and spirits flowing to restaurants, hotels, bars and liquor stores across the state is an important part of satisfying tourists and ensuring the local watering holes stay well-stocked.

Wholesale alcohol distribution operations in a control state
Wyoming is one of 18 alcoholic beverage control (ABC) states in the U.S., in which state governments exercise jurisdiction over the sale of some or all categories of alcoholic beverages. Unlike many other ABC states that operate government-controlled retail outlets, the Wyoming Liquor Division, a subsidiary agency of the Department of Revenue, is solely responsible for wholesale distribution of wine and spirits to 1,478 state-licensed retailers. Dan Noble, director of the Wyoming Department of Revenue, oversees Liquor Division operations to ensure reliable, efficient services to the state’s retailers in accordance with state law.

“We want to be able to offer the same level of service to our citizens and visitors that you could find in a place like New York City – without raising costs,” Noble said. “We have a sparsely populated state, but our retailers need access to the same products available in large metropolitan areas.” The Cowboy State’s natural beauty and low taxes, combined with marketing efforts of the Wyoming Office of Tourism, have attracted more visitors and more permanent residents. As a result, liquor sales have grown steadily over the last five years, with net sales of $93.8 million for the 2013 fiscal year.