Why Businesses Need Route Optimization

What is Route Optimization?

Route Optimization (RO) is the process of determining the most cost-effective route from point A to point B.

However, it is not equivalent to finding the shortest distance between the two points.

The best routes for a business will depend on a lot of different factors – where the customers are located when they want to be serviced and which driver or vehicle is needed to do the job.

Businesses often struggle with visualizing where everyone is located in their list.

At times, simply looking at a spreadsheet or CRM doesn’t give the exact picture of the geographical locations of your clients or customers.

Route optimization is the method of using technology and computers to figure out the most direct and the most efficient route to all your stops and destinations.

It allows you to save money, time, and energy every time you travel from one location to another.

RO software also tests multiple ‘what if’ scenarios to give various route options according to the cost involved and the resources available.

To understand this scope of route optimization, look at the table given below:

Download this White Paper for an in-depth look at how Route Optimization can help different industries.