Software AG Big Data Meets Big Process: Opportunities for Business Innovation

Social media and big data are big news at the moment.

The media is full of stories about how the explosion of data has created a new challenge for the enterprise, with the result that a large number of providers have introduced solutions which claim to tackle and overcome the big data problem.

The reality is that many organizations are already struggling to harness and exploit the data they have within the enterprise without the added complexities of trending or other social media phenomena.

So how to make sense of all this and decide on the right course of action for your enterprise?

For the more far-sighted businesses, the concept of big data is about finding the most effective way to exploit this information resource. It is about capturing, managing and processing all this data in a way which allows intelligent decision-making in real-time as the basis of competitive advantage.

That advantage will be realized by ensuring that business processes are defined and refined to use the information optimally.