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Refining LTL API Consumption for Optimal Efficiency and Enhanced Services

Clearing business hurdles, achieving efficiencies and elevating customer service with SMC³’s LTL APIs, a SMC³ Case Study.

Express Logistics, Inc. an, award-winning, third-party logistics provider specializing in less than truckload (LTL), truckload and intermodal brokerage services, headquartered in Urbandale, Iowa, had begun utilizing application program interfaces (LTL APIs) in its quest to achieve optimal efficiency and enhanced customer service for LTL planning, execution and visibility. 

Although, there were some positive impacts, Express Logistics, who was using another provider’s (APIs) hadn’t been able to realize the full functionality and optimization they’d expected from LTL APIs due to ongoing issues. One such issue centered around carrier onboarding delays. This meant reverting back to handling some carrier ratings and specific processes manually, performing workarounds; or being unable to rate at all, which fell short of their goal and decreased overall efficiency.

Integrating technology with existing systems means investing precious time, finances and personnel to complete the project. Although Express Logistics had made significant investments, they were left with some untenable process exceptions with their chosen LTL API solution. Daily rating challenges, delayed information flow, manually trying to keep accurate pace with specific accessorial costs and the resulting negative business impacts sent Express looking for another LTL API solution.

Express Logistics knew SMC³ from industry conferences, the CzarLite base rate and its staying power in LTL, with 87+ years of leadership. After some initial thought, multiple conversations and careful evaluation, Express Logistics ultimately decided to make the leap, choosing to partner with SMC3 and SMC3’s LTL APIs with the goal of clearing their current business hurdles. Despite the possible risks of starting over, Express and SMC3 embarked on an aggressive, 60-day conversion timeline to be up and running and onboard 25 carriers.

Dianna Giltner, Director of Operations, Express Logistics, Inc:

“The SMC3 team gave us confidence to move forward with the ‘heavy lift’ ahead. The team’s transparency, responsiveness and communication helped keep our business running smoothly during the transition. With any change, there are challenges and SMC3 had the proven expertise to collaborate with us as a true partner.“

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