The Food Chain Traceability market is growing with the increasing awareness about food safety among consumers and governments.
Several high visibility cases of food contamination brought public awareness.
Consumers are demanding more complete information and transparency about the food products they consume.
Governments are making regulations to track food as it is directly impacting consumer health.
An outbreak of foodborne illnesses can have a direct impact on the national budget and the country’s economy.
The social and political requirements for food traceability drive the introduction of industry standards and open the door to technology providers interested in developing solutions that will track the food supply chain.
The solution space involves technologies in areas such as labeling, data capture, data transfer, data aggregation, system integration, and analytics.
Established supply chain IT companies, as well as dynamic start-ups, are deploying hardware and software that will enable the new applications and solutions.
The Food Chain Traceability market is busy with many entrants with similar solutions using their own proprietary technologies, network, data storage, and modeling.
Small stakeholders, customers, and suppliers do not have yet full participation, disrupting the end-to-end flow of food tracking along with the ability to track and validate the authenticity beneath the level of large batches.
Big data and Cloud computing can bring a second wave of Software Defined opportunities. Opportunities that will provide end-to-end food chain visibility, improve efficiencies with standardized data models, analytics software, and visualization tools.