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Digitization of All Customer Order Channels - API, B2B, Email, and Portal

This white paper describes a company’s ability to capture market share, drive revenue growth, improve margins while increasing customer service is improved by connecting to a multichannel digitization network.

Outbound order-to-cash, invoice, get paid quick, track inventory levels

We have entered a new age of digital networks where effective network strategies play a critical role in a company’s ability to capture market share, drive revenue growth, improve margins, while increasing customer service.

Companies that understand the competitive advantage of multichannel digitization networks move and adapt quickly to market needs in real-time without concern about their customer’s network capabilities.

New innovations in network channel management allow companies to meet every customer wherever they are on their digitization journey, offering new levels of performance and visibility while making life easier for customers.

Suppliers who can leverage these new digital channels will have a significant head start on their competition in networking capability and cost, deploying a digitization strategy that can support every customer in their market.

Customers communicate orders their way

Many email orders out of their ERP while some leverage portal systems like Ariba or Coupa.

Others want to order using APIs, EDI, or XML.

Some customers want the supplier to monitor inventory levels and replenish automatically.

A multichannel approach that accommodates all the ways that customers order will improve customer satisfaction and on time in full (OTIF) metrics.

Network characteristics

The network needs several characteristics including:

  • Order visibility and metrics from placement through shipping, receipt, and payment,
  • Multichannel order capture capabilities and
  • Cross-company master data synchronization capabilities

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