Demandware Shopping Index: 2015 Q2

Analyzing the activity of over 200 million shoppers, this report measures Digital Commerce growth, and the trends and sources that are driving that growth.

As shoppers evolve their shopping patterns, it is critical for retailers to change their approach to servicing shoppers and guiding their experience.

More than ever before, that experience must be seamless across channels and devices.

About the Shopping Index

• This comprehensive report analyzes activity of over 200 million shoppers worldwide to identify trends and opportunities for retailers to elevate the shopper experience and grow revenue. The Demandware Shopping Index measures the pace of digital shopping growth, assigning a numerical value to crucial shopper metrics.
• As a leader in enterprise digital commerce with more than 1,300 global retail sites running on Demandware Commerce and processing billions of dollars in gross merchandise value, Demandware is uniquely positioned to offer actionable insights into shopping behavior.
• The Demandware Shopping Index is published quarterly. Data footnotes are noted inline throughout the report to provide additional clarity on the analysis.
• The Shopping Index is not indicative of Demandware’s operational performance or its reported financial metrics including GMV growth and comparable GMV growth.