A Shopper’s Guide to E-Grocery Fulfillment

Disruption Comes to the Grocery Store

E-commerce has been a highly disruptive force in the retail sector over the last ten years, rapidly growing to account for up to 20% of total sales. The grocery sector has largely been immune to this disruption with only about 3% of grocery spending in the U.S. occurring online in 2019.

That is now changing — and quickly. Demand for e-grocery services is accelerating and multiple sources predict the industry is on the cusp of the same type of disruption other retail sectors have already experienced:

• Online grocery sales in the U.S. is growing by 15% this year according to an analysis from Bricks Meet Clicks.
• Nielsen and the Food Marketing Institute project that consumer spending on e-grocery could reach $100 billion by 2022 — triple what it is today.
• A research study from Edge by Ascential projects the e-grocery sector will experience a compound annual growth rate (CAGR) of 13% through 2024, increasing total online sales to $162 billion.