Trunki ‘Packs Up’ and Rolls Over to Cloud ERP to Streamline Business Processes

Award-winning Children's Travel Product Company Chooses NetSuite's Financial, ERP and SuiteCommerce Solutions to Accelerate Growth & International Expansion.


NetSuite Inc., the industry’s leading provider of cloud-based financials/ERP and omnichannel commerce software suites, today announced that award-winning children’s travel product manufacturer and retailer, Trunki, has moved from Sage Line 50 to NetSuite cloud ERP and SuiteCommerce solutions.

Trunki chose NetSuite to streamline key business processes, boost productivity, and support international growth.

Since appearing on BBC’s Dragon’s Den in 2006, Trunki has grown exponentially, supplying leading retailers such as John Lewis, Argos and Sainsbury’s, and shipping products to more than 97 countries worldwide.

The move to NetSuite’s cloud-based solutions is integral to Trunki’s ambitious expansion strategy. It relies on NetSuite for financials, order management, inventory management and demand planning. It is also taking advantage of NetSuite SuiteCommerce to expand Trunki’s sales channels to B2B and B2C.

SuiteCommerce addresses key omnichannel challenges and delivers critical business advantages, including a 360-degree view into customer relationships, real-time data visibility and analytics, real-time inventory management, a dynamic web storefront, efficient order management, and multi-language and multi-website management. It allows one instance to support multiple websites across B2C and B2B business customers and national boundaries.

“Managing our many retail relationships and orders via Sage Line 50 was a challenge, particularly once we’d added a second warehouse and moved production over to our own factory in the UK. Sage’s technology simply wasn’t built to cope with this level of complexity, causing all sorts of issues” Phil Bagnall, Head of Operations, Trunki

“Managing our many retail relationships and orders via Sage Line 50 was a challenge, particularly once we’d added a second warehouse and moved production over to our own factory in the UK. Sage’s technology simply wasn’t built to cope with this level of complexity, causing all sorts of issues,” said Phil Bagnall, Head of Operations, Trunki. “After careful consideration, we chose NetSuite over SAP Business One and Sage Line 200 for its cloud-based architecture, agility, flexibility and customisation capabilities.

NetSuite enables us to manage all of our international activity and we expect it to play a key role in our expansion into America in the next 18 months. NetSuite gives all staff across every department access to real-time business data wherever they are, which has made us substantially more agile. In a nutshell, NetSuite underpins our entire business and it’s exactly what we needed to take Trunki to the next level.”

“Every company deserves to have powerful business applications that enable growth and take full advantage of the Internet and the latest web technologies,” said NetSuite’s President of EMEA and Executive Vice President of Verticals, Peter Daffern. “We’re thrilled that an ambitious Sage customer like Trunki has made the leap into the cloud with NetSuite.

We’re already helping them to run the business more efficiently across every department, achieve impressive growth targets and focus their sights on international expansion.”


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On November 7, 2016, Oracle completed the acquisition of NetSuite, the very first cloud company. In 1998, NetSuite pioneered the Cloud Computing revolution, establishing the world’s first company dedicated to delivering business applications over the Internet. Today, NetSuite provides a suite of cloud-based financials / Enterprise Resource Planning (ERP) and omnichannel commerce software that runs the business of more than 30,000 companies, organizations, and subsidiaries in more than 100 countries.



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