The Top 10 Omni-Channel Retailers
Omnichannel strategy is not just for retailers, if you are a manufacturer, distributor, or wholesaler you need to take charge of your omnichannel strategy.
As I explain in my latest video above, Omnichannel strategy is more than a strategy for retailers.
If you are a manufacturer, distributor, or wholesaler you need to take a comprehensive view of your omnichannel strategy.
Through research, we have put together a list of who we view as the top omnichannel retailers of today.
- Walmart - Tremendous execution, integration, and speed in how they connect with merchandising, logistics, and vendors. All while, improving quickly through large investments and corporate commitment to connecting with customers.
- Apple - Exceptional strategies and merchandising of media via the web, along with incredible in-store experience.
- Starbucks - A beverage and food company that really gets that today we are all “tech” companies.
- Neiman Marcus - Internet sales channel represents 25% of revenue.
- Best Buy - The one-time poster child victim of show rooming, has fought back admirably with sound omnichannel strategies and tactics embracing today’s retail realities.
- Home Depot - Strong in both B2B and B2C markets.
- REI - A great mobile strategy built around a strong app and well integrated with their marketing and customer engagement campaigns.
- Nordstrom - Bringing their customer service ethic to omnichannel innovations in differentiating customer service strategies and tactics.
- Sephora - Uses real-time store inventory visibility through website to incentivize store visits, as well as online purchases.
- Walgreen’s - Taking their “convenience” ethos and applying it to omnichannel execution.
The common definition of omnichannel is: a retailer connects with consumers anyway, anytime, and anywhere the consumer desires.
In my latest video above I explain how this definition is woefully inadequate and that true omnichannel strategy and execution involves connecting customers, retailers, vendors, wholesalers, distributors, transportation, and delivery firms and other service providers.
Start working on your response to the Titans!
Groupe Dynamite is a growing fast-fashion retailer with more than 380 Dynamite and Garage store locations around the world.
With rapidly changing fashion trends, shrinking seasons and localized assortments, Groupe Dynamite is driving growth by maximizing sell through, boosting retail service levels, and automating retail allocation and replenishment.
Join us for this Webcast as Isabelle Rousseau Allocation Director of Groupe Dynamite, and Chuck Miller Vice President of Retail Strategy Logility, will discuss how Logility Voyager Retail Optimization enables Groupe Dynamite to generate more accurate forecasts, leverage style-color-size profiles, streamline allocation and auto-replenish each store.
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