Omni-Chan­nel Ex­pertise in Fashion Retail

Online sales of apparel and accessories are estimated to have a compound annual growth rate (CAGR) of 17.2 percent over the next four years and will be the fastest-growing sector of all retail supply chain categories.


The fashion retail industry has become the epicenter for eCommerce growth globally. Digital analyst firm eMarketer estimates that online sales of apparel and accessories, with a compound annual growth rate (CAGR) of 17.2 percent over the next four years, will be the fastest-growing sector of all retail categories.

To manage the explosive growth, retailers around the world are rethinking their sales and distribution strategies, turning to their existing network of stores as a critical asset, allowing them to make the omni-channel shopping experience personal and profitable.

Manhattan Associates’ customers—who are among the leaders in fashion retail—turn to Manhattan’s Order Management Solutions to minimize lost sales due to out-of-stock conditions by intelligently pooling inventory across the retailer’s network of distribution centers, suppliers and stores and making it available to sell through any channel.

“Our customers have discovered significant, untapped demand in their web and mobile selling channels by activating our omni-channel order management solutions and unlocking inventory across their networks,” said Brian Kinsella, vice president of order management, Manhattan Associates.

“With seasonal pressure on inventory turns, fashion retailers are selling products with expiration dates,” continued Kinsella. “When combined with the growth trajectory of eCommerce apparel sales, and the unrealized demand our customers are uncovering—we see fashion retailers at the forefront of benefitting from robust, omni-channel order management technology.”

In addition to Order Management, Manhattan’s omni-channel solutions include Store Inventory & Fulfillment, which allows store associates to quickly execute order fulfillment requests and improve inventory accuracy—entirely on a mobile device—resulting in increased margins and customer satisfaction.

Supply Chain & Transportation USA
Transportation Management Systems: Gaining Altitude in Today’s Omni-Channel Landscape
Mike Mulqueen, senior director of product management at Manhattan Associates, will address Transportation Management Systems: Gaining Altitude in Today’s Omni-Channel Landscape.

“Shippers’ increased desire for supply chain optimization, along with visibility and continual innovation on the part of software vendors, have worked together to drive growth in the TMS market in 2013,” says Mulqueen.

His presentation will look at how innovative TMS solutions continue to meet the challenges of omni-channel retailing and drive bottom line growth.

Learn about the unique, enterprise-wide approach to omni-channel by:

Download the Paper: The Omni-Channel Look Book for Fashion Retail


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Manhattan Associates is a best-in-class global solutions provider for supply chain leaders- organizations intent on creating enduring market advantages by leveraging their supply chains. We help our customers successfully manage accelerating and fluctuating market demands, as well as master the increasing complexity and volatility of their local and global supply chains.



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