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HAI ROBOTICS and sports apparel company Anta to launch third warehouse automation project

HAI ROBOTICS is working with sportswear giant Anta on a third automated warehouse following the success of two earlier projects.


HAI ROBOTICS, a global provider of an autonomous case-handling robotic (ACR) system for warehouse logistics, and Anta, a leading global sportswear brand, will soon launch in south China a new warehouse automation project using HAI ROBOTICS’ totes-to-person solution to help Anta accommodate surging orders.

The new project, to be launched in April in Anta’s brand-new warehouse in Foshan, Guangdong Province, will be the third joint-project between the two companies, HAI ROBOTICS said. Using HAI ROBOTICS’ ACR system, the 9-meter-high warehouse will offer up to 30,240 locations, with daily throughput expected to reach 128,000 units.

As an official sponsor of the Beijing Winter Olympics and Paralympics, Anta has seen surging deals, putting warehouse logistics under mounting pressure, the announcement added.

“Anta sees HAI ROBOTICS as an important long-term partner, as we have shared ambition in smart warehousing,” Chen Jiancong, General Manager of logistics of Anta Group, said at the group’s logistics partnership conference, held in its headquarters in Jinjiang, southeast China’s Fujian Province, on Tuesday.

Richie Chen, founder and CEO of HAI ROBOTICS, said his company names Anta as one of the top-10 most important global clients, who are entitled to more tailored service. “Together we will keep innovating to address more challenging scenarios for the footwear and apparel warehousing sector and bring more added value to our customers,” Chen said.

HAI ROBOTICS added that it has dozens of ongoing projects for top footwear and apparel brands. The company was awarded the best strategic supplier by Anta, at Tuesday’s conference, to recognize the efficiency the ACR system has helped to achieve in the supply chain.

HAI ROBOTICS’ ACR system was first deployed in Anta’s warehouse in southwestern China’s Chengdu, Sichuan Province, in April 2021. With 25 customized HAIPICK robots doing case picking and retrieving from shelves to continuously feed goods-to-person picking stations, storage density of the 5.7-meter-high warehouse increased significantly to offer up to 27,600 locations. It can handle up to 80,000 units in outbound orders per day. The warehouse, which was previously stretched tight to handle its tens of thousands of SKUs at low picking accuracy, is now feeding the needs of 1,200 brick-and-mortal stores with a weekly outbound volume of 60,000 pieces, the robotics vendor explained.

The efficiency improvement prompted Anta into a second warehouse automation project with HAI ROBOTICS only three months later, the vendor added. A larger robot fleet was stationed in its 3,500-square-meter warehouse in Jinjiang. With the redesign of 11-layer shelves inside the 5.7-meter-high warehouse, the project provides around 20,000 storage locations. The warehouse reached a daily outbound capacity of 200,000 pieces with the use of HAIPORT-powered Workstation, an automatic loading and unloading machine.


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