Daifuku Wynright rebrands as Daifuku Intralogistics America Corporation
Warehouse automation company rebrands around globally known Daifuku name
As of the start of 2024, Daifuku Wynwright is known as Daifuku Intralogistics America Corporation.
In a recent open letter to customers and suppliers announcing the change, Christoph Schenk, president of Daifuku Intralogistics America Corp., explained the rebrand is part of a global initiative by Japan-based Daifuku Co., Ltd., to unify the naming of all Daifuku companies worldwide. The new names will indicate the main business and the region of each company. The name changes became effective on January 1, 2024.
Schenk stressed that the name change will not impact products, services, management, structure, employees, Federal Employee Identification Number (FEIN), or any other aspect of working with the business. He added the rebrand is an exciting change that builds on a name trusted worldwide, stating that, “The Daifuku brand builds trust and confidence with our customers and suppliers, and pride and loyalty with our employees. We are confident that you will remain satisfied with our products and services under our new name.”
