CFI takes steps to reorganize and expand company into distinct service offerings

CFI, a truckload unit of Montreal-based freight transportation and logistics services provider TFI International, said earlier this week that it has reorganized and expanded its operating groups into what it described as a portfolio of five separate service categories.

The service categories, noted CFI, include: three asset-based services, Truckload, Dedicated and Temp-Control; as well as two non-asset services, Mexico and Logistics.

Company officials explained that to form the dedicated service, CFI said that the former Transport America has been rebranded and integrated into CFI. It added that this dedicated portion will continue to grow in January 2022 when the former UPS Freight Dedicated division, currently branded TForce Freight Dedicated, will also be rebranded to CFI. As for the Temp-Control service, CFI said that earlier this year it expanded into refrigerated transportation through TFI International Inc.’s acquisition of MCT. To digitally support these services, CFI released their new cfidrive.com website.

“We have listened to our customers and reorganized our companies to provide a more complete array of services under a common brand, streamlined lines of communication and more convenient and responsive customer experience,” said Greg Orr, president of CFI, in a statement. “With a strong portfolio of asset-backed, non-asset services as well as superior coverage of North America, we believe that CFI today offers an elite transportation and logistics experience providing significant competitive advantage.”

The main services featured within CFI’s expanded portfolio are comprised of the following groups:

• Truckload—which offers services North America with professional drivers, modern equipment featuring the latest safety technologies, strategically placed terminal and maintenance shop networks, secured parking, 24/7 operations management and driver support. Including irregular route drivers and equipment from the former Transport America, today’s CFI Truckload operation runs 2,200 trucks and 6,500 53-foot dry-van trailers;
• Dedicated—which is the rebranding of the former Transport America to CFI for a service providing high-value dedicated transportation solutions throughout North America. Currently deploying 1,500 drivers, 1,300 trucks and 2,800 trailers in January 2022, CFI Dedicated will grow to include assets from TForce Freight Dedicated. Through integrated partnerships, CFI Dedicated provides a variety of custom transportation services including multi-stop truckload, closed-loop point-to-point direct service for manufacturing plants, warehouses, distribution centers, and store-door delivery;
• Temp-Control—From TFI International’s acquisition of MCT, CFI integrated this experienced refrigerated and dry-van service provider to create CFI Temp-Control. This service provides consistent, reliable transportation for temperature sensitive goods. CFI Temp-Control facilities joined the CFI network with a fleet of 210 trucks and 600 Thermo-King refrigerated trailers, featuring state-of-the art telematics that provide shippers with reliable in-transit tracking and temperature monitoring for each load;
• Mexico—One of the two non-asset services, CFI Mexico, is a reliable cross-border service built on trusted partnerships with Mexican carriers for 36 years. CFI Mexico operates an owned LTL network within Mexico and provides in-country truckload transportation through a consortium of nearly 200 C-TPAT certified Mexico carrier partners. Additional services include transloading, truckload, intermodal, consolidation and deconsolidation; and
• Logistics—Also non-asset, CFI Logistics is a third-party logistics provider with a complete menu of supply chain services. These solutions include full-truckload, less-than-truckload, port services, warehousing, expedited, air freight forwarding, Autogistics (specific services for Tier 1 automotive suppliers and manufacturing plants), as well as other trucking services including cross-border Canada and Panama service

In an interview, CFI’s Orr told LM that there various drivers for these this effort.

 “In 25-plus years in transportation, our industry is facing challenges across the board,” he said. “To stay competitive and progressive, we have to adapt. Our people made this opportunity possible. By collaborating and working together to support our customers, professional drivers and associates we formed a dynamic team that lives for the challenge of modern-day transportation.”

From a service perspective, he said that CFI’s service has been trusted by transportation customers for 70 years.

“Expanding our portfolio means increased supply chain solutions, enhanced capacity and more deliveries on-time, safely as promised,” he said. “In a rapidly consolidating industry, CFI remains a leader in trucking and logistics across North America through an established network, cross border experience and ever-evolving additions to our portfolio.”