As part of the Supply Chain Management: Beyond the Horizon research project, faculty and staff from the Eli Broad College of Business at Michigan State University conducted in-depth interviews with a number of organizations to gain insights into the development and implementation of various supply chain strategies, practices, and processes.
The focus was intentionally on the future and on identifying what challenges are driving supply chain decisions in the current environment. The following report summarizes key findings from our investigation of supply chain complexity and risk management obtained during our visit to VF Corporation.
VF Corporation is a global branded apparel company that focuses on lifestyle clothing, footwear, and accessories. Since its inception in 1899 as a glove and mitten manufacturer, the firm has grown, diversified, and reinvented itself multiple times. Today, its 30 brands are organized into five coalitions or loose confederations that include outdoor and action sports, jeanswear, imagewear, sportswear, and contemporary brands. The firm has approximately 64,000 employees, sales of $12.4 billion (2015), and a consistent track record of annual sales and earnings growth. The firm is highly diversified across brands, products, distribution channels, and geographies, which provides a strong competitive advantage relative to single- brand competitors.
Because of its focus on lifestyle brands, the firm must remain focused on its consumers and their evolving behaviors and preferences. The firm has four key components in its business strategy:
This corporate strategy leverages the firm’s scale, scope, and complexity to provide unique value propositions for each of its brands. As a result, the VF Corporation supply chain organization must understand and manage this complexity and transform it into a strong competitive advantage.
VF Corporation’s global supply chain organization is responsible for supply chain services across the globe, with more than 31,000 supply chain team members speaking 15 major languages. The organization produces 525,000,000 units per year (17 units per second). Of these, 77 percent are sourced ($4.2 billion; 406 million units) and 23 percent are manufactured internally ($1.1 billion; 119 million units). Central to VF Corporation’s global supply chain and the unit of measure, so to speak, are coalitions. A “coalition” is a business grouping within VF that consists of a loose confederation of brands with a common lifestyle focus.