Mixed-Demand: Meeting Same-Day Expectations Profitably in the Last Mile

A discussion on how companies can build a profitable and sustainable delivery model based on Mixed-Demand. This approach creates an exact balance of on-demand and pre-planned orders that fulfill consumer needs while allowing delivery companies to maintain profitability.

On one hand, the explosive growth of e-commerce is a major boost of business and opportunity for growth for last mile delivery and transportation companies. On the other, over 50% see consumers’ growing need for instant gratification through on-demand delivery as a major threat to managing capacity and complexity. So, how can companies survive and thrive in a culture that demands immediacy - when delivering on-demand squeezes already thin profit margins? The answer is by not getting too caught up in the hype of on-demand, and instead focusing on getting the right orders to the right customers at the right time. Your goal is to find a delivery time that is favorable to the customer and fair for business sustainability and growth because sometimes faster isn’t the best option: choice and reliability can trump speed.

This white paper outlines how companies can build a profitable and sustainable delivery model based on Mixed-Demand. This approach creates an exact balance of on-demand and pre-planned orders that fulfill consumer needs while allowing delivery companies to maintain profitability.