ARYZTA is a cross-category foodservice and retail company that currently has 57 bakeries in 29 countries. Their products include several types of premium breads, sweet goods such as cookies and donuts, and flatbread pizza.
ARYZTA’s wide range of leading brands in the food industry includes Otis Spunkmeyer, America’s number-one foodservice cookie brand: La Brea Bakery, America’s favorite Artisan Bread; and Oakrun Farm Bakery, the number-one selling English Muffins in Canada.
ARYZTA’s multi-channel presence spans several outlets, such as quick-service restaurants, retail and grocery stores, and foodservice companies.
BluJay and ARYZTA’s partnership began in 2013, with ARYZTA unveiling its Transportation Management center in Ogden, Utah. Originally ARYZTA US was a TMS technology user, and at the time, the business was fragmented. ARYZTA found that BluJay’s Transportation Management solution was working well for them, but that there was definitely room for improvement.
The bakery was using the TMS primarily to tender freight out and not fully leveraging the data and functionality it provides.