Today’s customers expect your operation to keep up with them. While the customer’s journey of browse, order, collect and potentially return may seem straightforward, striking the perfect balance between a seamless shopping experience for the customer and cost controls for the retailer requires in-depth planning. Your organization must be prepared to handle more supply chain complexity than ever before.
Whether you’re a pure play internet retailer, brand or omnichannel retailer with brick-and-mortar stores, order fulfillment — the process that occurs from the moment a customer clicks to confirm their order to the moment the package is in their hands — can make or break the entire customer experience.
In a hypercompetitive retail landscape where customers have a multitude of options to choose from at their fingertips, it is essential that retailers of every type and in every segment ensure their fulfillment processes are fully optimized to compete at the highest level.