Microsoft to Acquire LinkedIn for $26.2 Billion
June 13, 2016
Microsoft isn't saying exactly what it will use its LinkedIn acquisition for, but it's easy to imagine it being used as a key way to boost the company's social networking presence.
The Four C’s Of Social Media For The C-Suite
June 10, 2016
How social intelligence is helping provide clarity for the c-suite around the critical factors of confidence, customers, connections & cash.
Quantifying the Impact of a Social Campaign through Social Media: Heineken
March 28, 2015
Since February 16, 2015, 31,000 conversations worldwide have been generated around Heineken, with major spikes occurring during the Champions League evenings and peaks of around 3,000 posts during the games.
6 Ways Social Insights Inform Marketing Strategy
February 15, 2015
Marketing is evolving; it’s time to take your strategy to the next level, by harnessing the power of the single largest source of unsolicited consumer conversation: social media.
A Method of Automated Nonparametric Content Analysis for Social Science
February 15, 2015
By developing methods for analyzing textual data that optimize social science goals directly, we are able to considerably outperform standard computer science methods developed for a different purpose.
