Omnichannel Fulfillment & Distribution
Omnichannel practices are still relatively new and constantly evolving. It is safe to assume that the future holds continued growth in ecommerce sales volume, expansion into additional sales channels and a focus on providing timely, cost-effective, customer-focused service.
Omnichannel is the new black. Recognizing that omnichannel shoppers buy and spend more, are more loyal and are here to stay, companies of all kinds are jumping on the bandwagon — striving to sell their products wherever and whenever their customers are shopping.
In doing so, they find themselves faced with heightened customer expectations — for product and availability information, delivery and return options, and seamless service. Accommodating these expectations is no simple feat, but it is an increasingly critical competitive differentiator.
To better understand how companies are handling omnichannel fulfillment and distribution today and planning for the future, Saddle Creek engaged Peerless Research Group to conduct an online survey of Logistics Management readers, including manufacturers, retailers, ecommerce companies, wholesalers and distributors, in November 2017.
The resulting study is based on survey responses from those industry professionals who are personally involved in the evaluation, operation, recommendation or purchase of omnichannel order fulfillment and/or distribution solutions for their organizations.
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