From Digitally Disrupted to Digital Disrupter

Last year, we saw the beginnings of business transformation based on a digital model. Organizations looking to reimagine themselves in a technology-driven world set forth on their journey to becoming digital businesses.

Many organizations were experimenting, while others were making larger investments. But all were counting on technology to fuel their next waves of growth.

This year, we see a marked uptick in digital. The Accenture Technology Vision 2014 lays out bold trends that are becoming characteristic of larger enterprises, which have been perceived by some as lagging in converting to digital businesses. While social, mobile, analytics, and cloud still drive these trends, the focus now is on new ways that these technologies are being woven into the next generation of business strategies across every industry.

Enterprises are embracing technology in the way they do business and also as a catalyst to create something new - new markets, new products, and new areas of growth and revenues.

The change is revolutionary. Industrial companies are becoming customer service companies. Consumer products companies are becoming Internet companies.

Energy companies are becoming information companies. And media and entertainment companies are becoming logistics companies.