Drop shipping is catching fire in the retail world. As reported in the Wall Street Journal earlier this year, retailers are increasingly turning to drop shipping as a means not only to offer customers a broader product selection and enhance their shopping experience.
Drop shipping also offers retailers an attractive alternative to reduce fulfillment and inventory costs by relying on third-party suppliers to stock, manage and deliver their customers’ orders.
Drop shipping can be a lucrative additional sales channel for suppliers who want to grow their business, but it’s not risk-free. For retailers and suppliers, the biggest drop shipping risks take place when customers’ orders are not delivered on time, show up at the wrong address — or worst of all, are not delivered at all.
“Last mile” shipping gaffes such as these occur more often than many suppliers might think, according to Richa Gupta ofVDC Research. Gupta notes that 30 percent of all shipments fail to achieve delivery to the intended recipient on the first attempt.