Streamline Supply Chain Using Social Media

Social Media has been widely used in general business and marketing but the application in supply chain management context seems to be lagging behind.

As a matter of fact, social media can be utilized to improve various aspects of supply chain and business results can be achieved rapidly.

This article gathers information from the paper called The Use of Social Media in the Supply Chain: Survey and Extensions by O’Leary (2011).

This paper shows application of social media in supply chain context in theoretical perspective as well as in practical perspective which also includes live examples from companies in various segment in supply chain.

Then, I pick the most relevant examples and convert them into clear and concise infographic.

The purpose of this infographic is to illustrate 10 actions across 4 categories, namely, supply chain event management, relationship management, supply chain collaboration and information technology.

Therefore,supply chain management professionals should be able to implement these ideas immediately and gain quick win business results.

The the research paper also mentioned some other aspects of social media but it is still difficult to apply some concepts in real world business settings.

Also, there might be some other ways to utilize social media in supply chain context through the use of enterprise level social media analytics.

However, this option seems to be very costly so I hope this infographic serve the purpose very well in providing you with something actionable.

Editors Note: Original article posted on SupplyChainOpz