Revolutionary A.I. Powered Carrier Relationship Platform for Freight Brokerages

Parade, a logistics cloud software company based in San Francisco, CA, introduced its Carrier Relationship Platform featuring the company’s revolutionary artificial intelligence engine that enables freight brokerage teams to re-utilize carriers creating consistent capacity, automate grunt work reducing operating costs, and deliver targeted engagements strengthening carrier relationships.

Brokerages have a vast amount of historical load data, carrier preferences, and location data tucked away in their Transportation Management System (TMS) and email inboxes.

This information amounts to untapped carrier relationship and capacity data.

Parade introduces a Carrier Relationship Platform created specifically for freight brokerages to convert this trove unstructured data into useful capacity insights and actions.

The platform’s features include smart carrier profiles, email capacity extraction, real-time freight matching, and interactive carrier feedback.

These features culminate in an innovative new way to understand predict and engage with carriers’ real-time needs in order to accelerate securing capacity quickly and consistently.

“Parade’s Carrier Relationship Platform is the first step in helping freight brokers further streamline their operations and strengthen their carrier relationships through a single, intelligent platform,” says Anthony Sutardja, CEO of Parade.

Preet Sivia, co-founder and chief business officer, stated;

“Growing up in a family full of small carriers we understand how important it is to facilitate repeating relationships with the brokerages and their most important partner - their truck capacity - our solutions have enabled brokerages to proactively get in front of the continued tightening of the capacity driving higher freight spend, which has been exacerbated by electronic logging device mandate and aging driver workforce.”

In an exclusive interview with FreightWaves, Preet Sivia tells more about how he grew up in the industry and was raised by his owner-operator uncle, as well as having other family members in the industry who were brokers, you could say that freight is his “lane.” But the interesting intersection between freight and tech doesn’t end there. 

Parade pioneered the use of artificial intelligence with freight brokers by creating this first of its kind technology to read unstructured emails, thereby reinventing how brokerages can use emails to learn about carrier availability.

Today, Parade continues to lead the industry in innovation with its artificial intelligence-powered Carrier Relationship Platform, bringing operationally-experienced brokerages closer to the most advanced capacity technology on the market.

Parade is currently available and fully integrated with the leading Transportation Management Systems (TMS) including MercuryGate, McLeod, Transport Pro, TMW, and more.

About Parade

Parade is a logistics cloud software company based in San Francisco, CA. Parade brings the only carrier relationship platform built for transportation professionals. Their artificial intelligence enables freight brokers to re-utilize carriers creating consistent capacity, automate grunt work reducing operating costs, and deliver targeted engagements strengthening carrier relationships. Parade empowers our customers to book more loads with Parade’s smart carrier profiles, email capacity extraction, real-time freight matching, and interactive carrier engagement.

Related: AI Virtual Assistant to Transform Traditional Freight Brokers

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