Interview with Karl Högen, CEO North America, Witron

Karl Högen has accompanied WITRON as CEO North America on this journey for 13 years and looks back with us.

The Bavarians came to the USA with 42 colleagues. Today, they are more than 1,000 WITRON employees in the US and Canada. They are responsible for logistics projects in the food, non-food, spare parts, and medical technology market. “I still experience working in the USA and Canada as a great enrichment.

It is a privilege to work with people from different cultural backgrounds”, explains Karl Högen. The man from the Upper Palatinate region knows about the requirements in the two markets and quotes the company founder, Walter Winkler: “You can lose money on a project, but you must never lose your good name.”

Customer proximity, trust in the people involved, in the technology, and in personal relationships are decisive for success in Europe, but above all in the USA and Canada.

“I have been working with the WITRON family for 19 years and with a little more than a decade of experience as CEO, I am a newcomer in the WITRON management team. Many executives have been with us for much longer. North American customers appreciate this very much. They trust us, because when you plan a mothership project together, you are aware of the upcoming fundamental changes for the organization, for the employees, for the internal and external processes within logistics.”

Listen to this podcast as he reflects on Witron's growth through the years.