Session 2: Research
The concept of "Digital Darwinism" suggests companies were historically designed to evolve and improve over time—but that things are different now. The speed of technological and societal change no longer affords companies the luxury of slow incremental improvements or adaptations. Instead, logistics and supply chain managers must look forward and dare to ask the hard question: Are we willing to change?
The "29th Annual Study of Logistics and Transportation Trends" posed this question to logistics and transportation professionals to gain added insights into how organizations are responding to the disruptive pressures of new technology, rising customer expectations, and a global pandemic.
Our research team found that while technology is a key part of digital transformation in logistics and transportation, strategy, structure and processes must now be aligned accordingly to generate new ways to create value for the company and its supply chain partners.
Attendees will better understand:
Moderator
Michael Levans, Group Editorial Director, Peerless Media
Speakers
Mary C. Holcomb, Ph.D., Professor, University of Tennessee
Christopher A. Boone, Ph.D., Assistant Professor, Mississippi State University
Karl B. Manrodt, Ph.D., Professor, Georgia College and State University
