Coca-Cola Analyzes Data with Alteryx’s Supply Chain Analytics Platform

Visiting The Coca-Cola Company headquarters in downtown Atlanta feels a bit like stepping back in time, while simultaneously catching a glimpse of the future.

Coca-Cola’s long and storied history begins in 1886, when imaginative pharmacist Dr. John S. Pemberton took his most recent invention, a concentrated syrup, to his local pharmacy, where it was to be served from the newfangled soda fountain. During his first year in business, Pemberton sold approximately nine glasses of Coca-Cola a day. Today, over 1.9 billion Coca-Cola beverages are enjoyed daily around the globe.

In today’s day and age, every group within Coca-Cola is dependent on data, from audit and finance to production and delivery.

We need to understand every single step of our customers’ journey to continue delivering on our promise of happiness.