Sometimes it takes a commercial business - with an up-close view of its industry in action - to step back and identify a need for educational resources.
That’s exactly what happened with data and solutions provider SMC³, which specializes in the less-than-truckload (LTL) freight market.
Its executives noticed that, for those beginning a career in freight management, there exist a dozen or more respected logistics or supply chain management educational courses in the US and beyond.
However, for the LTL side of the business, there has been a notable gap in educational resources to bring newcomers up to a competitive level of excellence or enable industry veterans to expand their knowledge base.
This is not a small concern. LTL represents a small part of overall for-hire trucking volume and revenue, but the sector is expanding as LTL carriers take on a bigger role in moving e-commerce freight.
The lack of educational resources in this significant segment of the industry called for a concerted response, said Karl Manrodt, professor of logistics in the department of management at Georgia College and State University in Milledgeville, Georgia.
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