3 SEKO Logistics eCommerce Retail Case Studies

These 3 e-commerce retail case studies provide insight into how SEKO Logistics improved Danone's internal business efficiency and supply chain visibility, how White Stuff achieved total supply chain management, and how Reiss expanded their overseas logistics operations. By SEKO Logistics

August 9, 2017

Improving Internal Business Efficiency and Supply Chain Visibility
Danone is convinced that food and nutrition are key to building and sustaining health and well-being for all.

It acts daily to bring health through food to as many people as possible - continuously improving and innovating to offer products that meet consumers’ nutritional needs and provide health benefits.

The Challenge
Danone Research has two main missions - to drive future product innovation by developing new technologies and ingredients and to be the center of excellence for production samples, clinical and consumer tests. Danone was looking for a 3rd party logistics partner that could provide the support and expertise of a Global network with local control.

The Solution
The SEKO France team installed MySEKO and SEKO’s logistics services to pilot operations throughout the Danone organization. This includes worldwide air freight export including dry ice cartons, import of samples, official destruction of end of life samples, brokerage and phytosanitary checks, shipment of demonstration and training materials worldwide, and providing road freight, express and critical delivery within Europe.

Benefits of the SEKO Solution

  • Using MySEKO to help pilot operations, and to increase the visibility and reporting capabilities of the logistics team
  • Improving internal efficiency and giving R&D staff additional solutions
  • Saving time with a paperless operation
  • Bringing expertise in handling and brokerage of refrigerated products
  • Delivering a fast and reliable service 7/24/365


Delivering Total Supply Chain Management
White Stuff is a fashion and lifestyle brand that sells women’s and men’s clothing and accessories. It was founded in 1985 by two ski fanatics that first sold their ‘Boys from the White Stuff’ t-shirts to pay for their skiing habit. 25 years on, White Stuff now sells beautiful clothes, accessories, and home stuff in over 85 shops in the UK and online.

The Challenge
White Stuff needed full visibility of its international supply chain and also wanted to consolidate its inbound freight to reduce costs.

The Solution
The MySEKO technology solution was implemented to proactively manage online factory bookings in the Far East and India. SEKO worked with a number of suppliers to increase consolidation opportunities which resulted in an increase in full multi-supplier container loads and substantial cost savings.

Benefits of the SEKO Solution

  • Providing improved supply chain visibility
  • Managing inbound freight from multiple factories by air and ocean from the Far East
  • Maximizing factory consolidation opportunities - at source
  • Providing supply chain training to buying and merchandising teams
  • Reducing costs throughout the supply chain


Enabling Overseas Expansion for Reiss
David Reiss opened his first store in 1971 selling European quality men's tailoring in the city of London, and today, Reiss is a multinational fashion retailer with over 90 stores worldwide. Reiss prides itself on having an uncompromising commitment to delivering innovative, original products combining exceptional design, quality, and value.

The Challenge
With a mature and successful UK business in full flow, Reiss began opening shops in other countries and needed a system to manage the rollout and ongoing supply of these new stores. In delivering European fashion, Reiss needed full visibility of its overseas purchase orders to manage the new stores successfully.

The Solution
In addition to establishing stock holdings for Reiss in Asia and the US, SEKO installed a fully customized supply chain technology solution to help Reiss manage its international shipping from factory to distribution center to store. Today, the MySEKO technology suite connects Reiss with its factories' purchase order progress and provides visibility to inventory in transit by air and ocean.

Benefits of the SEKO Solution

  • Enabling Reiss to expand into new international markets by providing Global warehouse infrastructure, and customs and regulatory expertise in foreign markets
  • Established hub and spoke US and Asia warehouse operations to complement Reiss' existing European logistics infrastructure and support strong retail growth across the world
  • Implemented Reiss' inventory management solution internationally
  • Supporting international growth for a successful British brand

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