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Forward Looking Predictions for 2017

Scott Galloway, founder and chairman of L2 and clinical professor of marketing at NYU Stern, and Maureen Mullen, chief strategy officer and co-founder at L2, share their predictions into how Amazon will become the most valuable company in the world and will prompt retailers to rethink the checkout experience, as well as 2017 insights into Google, Facebook, Walmart, Unilver, Apple, and more.


As Sir Winston Leonard Spencer-Churchill said “A politician needs the ability to foretell what is going to happen tomorrow, next week, next month, and next year, and then to have the ability afterwards to explain why it didn't happen.”

With Sir Winston Churchill's statement in mind, we recommend listening to the signifcance of Scott Galloway's and Maureen Mullen's forward looking predictions for 2017 (watch video above).

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Article Topics


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L2 is a subscription-based business intelligence service that benchmarks the digital competence of brands. L2 is a benchmarking and education firm, helping member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital L2 Digital IQ Index® is the global benchmark for digital performance of consumer brands. By analyzing more than 850 data points across dimensions including – Site & E-Commerce, Digital Marketing, Social Media, and Mobile & Tablets – we quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance.



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