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The Rebound Podcast: The future of retail fulfillment

Retail fulfillment may never be the same, and that’s not a bad thing! Listen in as Craig Jones discusses how Under Armour is re-inventing its fulfillment capabilities


On this episode of The Rebound, Craig Jones, Under Armour’s supply chain leader, discusses how the iconic athletic wear brand, is responding to fulfillment Post-COVID. ASCM CEO Abe Eshkenazi and SCMR Editorial Director Bob Trebilcock are hosts.

As if retailers and distributers like Under Armour didn’t have enough on their plates already, the pandemic has changed the game for retail fulfillment. Of course, the shift from brick-and-mortar focused supply chains to customer focused supply chains has been underway for several years. But with the explosion in e-fulfillment during the shutdown, brands like Under Armour have had to put the pedal to the metal and accelerate changes they already had planned.

In this episode of The Rebound, Craig Jones, Under Armour’s Senior VP of Global Logistics shares how the athletic wear company has re-invented its fulfillment processes over the last six months, and where the industry going in the future. Top of the potential investment list: cobots, cloud-based solutions and returns processing.

Be sure to listen wherever you get your podcasts.


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About the Author

Bob Trebilcock's avatar
Bob Trebilcock
Bob Trebilcock is the executive editor for Modern Materials Handling and an editorial advisor to Supply Chain Management Review. He has covered materials handling, technology, logistics, and supply chain topics for nearly 30 years. He is a graduate of Bowling Green State University. He lives in Chicago and can be reached at 603-852-8976.
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As the largest nonprofit association for supply chain, ASCM is an unbiased partner, connecting companies around the world to the newest thought leadership on all aspects of the supply chain. ASCM is continuing to provide the industry-leading APICS certifications and training youʼve come to trust. Weʼve also expanded to deliver end-to-end professional development and educational offerings through our global network of partnerships and alliances. Being an ASCM member means joining a network of impassioned individuals dedicated to creating a better world through supply chain management. With discounts on certification courses, professional development, events, and exclusive access to our research and online community, you’ll have the tools to elevate your own career and enhance your company’s performance.



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